As a business owner or leader of a not-for-profit, you are overwhelmed by all of the time and energy required to create content and post it out with very little conversion. You have to know the proper hashtags to use and how many to use depending on the platform. You need to know the best time of day to post. You need to become a great photographer, video editor, copy editor, comedian and dancer, when what you do is sell insurance!! Yikes!!! That is overwhelming!

You are fantastic! Your organization is fantastic! But it isn't about you.

Story tells your clients the truth. It's about them. You exist for them. They matter!

Branded videos are essential for corporations and not-for-profits. They let your customers and clients know who you are, why you exist and most of all, why they can't live without you!

But what makes a good branded video?

How many podcasts have you listened to and thought, "Wow, that was terrible"? Personally, I've listened to many.

With podcasting being such an accessible form of media, people think that all they need is a microphone and some editing software to be a success.

This. Simply. Isn't. True.