More Video Projects
Video Editing
This Water video was a project by the World Evangelical Alliance. Footage was captured in Zimbabwe and provided to me for editing. For each minute of a final video, you can assume an editing time of 3-4 hours. Why? First, the footage needs to be watched and carefully cultivated for key moments that will tell the story. Then it all needs to be cut apart, sewn together, colour corrected, sound designed, titles included, and then processed. If that sounds tedious to you, that’s why you hire me LOL! I LOVE this process! Seeing stories come together brings me joy.
Promotional Videos
For anyone who grew up with cable TV, or even those who stream on YouTube these days, we all get pretty used to promotional videos (once they were called commercials). These are very short clips for advertising purposes and are usually up beat with flashing prices!
This promotional video for Restorations Second Stage Homes, took on a different feeling. It captures the reactions of several of their board members, to a question that was often asked of them. I intentionally held the reveal until the end to build a bit of intrigue. The audience can see the varying facial expressions but without dialogue, they are left wondering what caused the response. In the end, the answer is simple but profound in the hopes that the audience will be able to relate in an empathetic way or be left with enough questions to encourage them to explore Restoration’s mission.
How did you respond?
Interviews
Interviewing or being interviewed can be really intimidating. You can be having a lovely conversation with someone but as soon as the camera turns on they clam up. Don’t sweat it! It is my pleasure to put interviewees at ease to the point that the camera disappears. While I may provide a bit of context ahead of the interview, most questions are kept a secret in order to capture a more natural speech pattern and true emotions.
Style
What style of video will best express your message or story? Most people think that they need to write lengthy dialogue to get their point across. However, for us filmmakers, one of the first things we learn is the power of SHOWING instead of TELLING. When you show instead of tell, audience members respond emotionally to your content which keeps them engaged longer. Remember, you’ve got about 8 seconds to grab hold of their attention and then you need to keep it. Gripping onto emotions is more powerful because the audience says “wow, I can relate” and if your audience can relate at a deep level, they are more likely to invest.
The videos below are each done in a different style to elicit a different response. When we discuss your video project, we will consider what style works best for you and why.