A1 Performance Club
Hamilton Ontario | Fitness & Performance
A complete digital presence for a new performance training business.
A1 Performance Club was a startup, so they weren't simply looking for a website—they needed to establish their brand, create a professional online presence, attract prospective clients and build systems that could support the business as it grew.
The Challenge
A1 needed to launch with more than a great-looking website. They needed a cohesive brand and a digital experience that could take prospective clients from “I'm interested” → “I'm booked” → “I'm a client.”
They also needed a way to sell services and merchandise online while reducing the amount of manual administration involved in managing inquiries, appointments and payments.
What We Did
BRAND
Brand identity
Visual direction
Marketing materials
WEBSITE
Website strategy & UX
Website design & development
Service pages
Client/member functionality
Online store
Gift cards
Calls-to-action designed around conversion
SYSTEMS
Client intake forms
Automated intake workflow
Consultation scheduling
Calendar integration
Service purchasing
Invoicing/proposals/contracts
Workflow automation
MEDIA & MARKETING
Headshots
Action photography
Detail photography
Video/interview content
Social media setup
Social media guidelines
Content planning
The proposal specifically envisioned a journey where someone could click “Book Your FREE Consultation,” complete a Typeform intake, automatically be redirected to HoneyBook to select a 30-minute appointment, and receive a Google Calendar invitation.
Designed to do More Than Look Good.
The website wasn't designed as a digital brochure. It was designed around the experience A1 wanted prospective clients and members to have.
I mapped the customer journey and connected the website to the tools A1 needed to manage inquiries, consultations, scheduling, services and payments—creating a digital front door that automated the administrative work for them.
